Thursday, April 23, 2009

Despite Current Economy Women Are Still Spending Money on In-Office Procedures and Skin Care

According to two new skin care surveys, women are not scaling back on their anti-aging skin routine, despite the current state of the economy.

The Economic Impact on America’s Skin Care Habits, sponsored by Obagi Medical Products, Inc., reported that many continue to spend their hard-earned money on favorite at-home regimens, continuing with regular visits to the doctor and sacrificing other luxuries in order to do so.

Further supporting this study, a recent article in Global Cosmetics Industry (GCI) magazine published a forecast from Mintel, a leading global supplier of consumer, product and media intelligence, that stated they expect a 20% increase in anti-aging skin care sales over the next five years.

The Economic Impact on America’s Skin Care Habits survey found the majority (98%) of women 25-54 years of age surveyed say that they currently spend up to $500 a year on facial procedures and half (50%) would be willing to spend up to $300 on a personalized skin care regimen.

Yet even those women, who are still spending money for in-office procedures at their dermatologist or plastic surgeon’s office, are looking for ways to save money. According to the women surveyed, such savings come in the form of choosing a professional skin care regimen that helps to extend and enhance the benefits of their in-office procedures.

Source: Business Wire Press Release

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